Allison Hinrichs

My role:

Director of Design

My childhood ambition: 

To create “homes”

My education:

The foundation and inspiration for everything in my life

My muse:

People who aren’t afraid of doing what they love

My story:

As a child, I moved around a lot. I became preoccupied with the idea of “home” and what it meant as a physical place as well as an emotional place. After completing my graduate degree in architecture from Georgia Tech, I moved to Omaha, NE where I began working at a high-end residential architecture firm. While the work was challenging and I learned a lot about the “real world” of architecture, it wasn’t entirely fulfilling for me. I missed the more creative side of design that I had experienced throughout my education.

In 2010, I moved back to Atlanta for my husband’s medical residency, and I decided to take some time to figure out what I wanted to do that would better fulfill both my creative and analytical sides. That’s when I met Michele. We found a common bond right away from being non-doctors married to doctors and through our similar transitional career circumstances. We began trying out different workout studios during the day, including some barre classes. I had never taken a barre class before, but fell in love with it right away. As someone who grew up being involved with sports, I was amazed by how athletic and intense the classes were! I was hooked!

The day that Michele shared her idea for gwenyth with me, she was holding the first iteration of the Modern Classic, which she had hand-sewn herself. It still had a long way to go, but her passion for her idea was infectious, and I wanted to help in any way I could. gwenyth allows me to draw upon all the things that I learned in architecture graduate school, while applying it to different subsets of design. I get to work on solving visual and functional problems in a creative way to convey the essence of the gwenyth brand.